Global Engagement Optimisation Specialist Full-time Job

Apply today and join us for a life-changing career. About the department The Commercial & Corporate Affairs - Global Business Services (GBS) unitis responsible for driving deliverables for multiple Corporate Vice President (CVP) areas within Commercial & Corporate Affairs, including Insulin, GLP-1 and ObesityMarketing, Market Access, Commercial Planning and Commercial Operations. The Commercial & Corporate Affairs unit also supports Biopharm global marketing forHaemophilia and growth disorders.In Obesity Commercial Unit, we are focused on changing the way obesity is viewed and treated today, as well as increasing number of people who receive innovative treatments and quality care. In addition to driving innovative market development and communication efforts, the unit is responsible for the global commercialization and optimization of Saxenda and Obesity & NASH pipelines. The Position The primary role of this position is to increase the commercial value of websites globally through data-driven optimization initiatives such as A/B testing and segmentation and have global ownership of Adobe Target. Act as an engagement optimization specialist with an eye for customer engagement, user experience and best practice web design standards and proactively identifying pain points that will lead to optimization efforts (such as A/B testing or personalization). Establish reporting framework to measure an optimization activity impact, for example through Adobe Analytics. Present conclusive results/findings and advise on post-test next steps directly to global stakeholders & website owners. Develop global optimisation roadmap and ensure prioritization of most impactful activities in line with business needs and global strategy. Preferably holding the Business Practitioner certification and performing end-to-end technical setup of optimization initiatives including configuration of activities, audience/segmentation management and QA. Driving personalization efforts and building segmentation for testing to serve personalized user journeys for HCPs. Qualification You hold a Bachelor's degree or above in relevant area.